Purple Stripe Blog
Things we think about and then type…
Starbucks Dominates Social Media Content
Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, appeared at Mashable Media Summit today and gave away a bit of a 'secret' - he revealed that last year’s Free Pastry Day drove more than one million people to stores to grab some free baked goods. ...
Myths of Social Media Marketing
Myths of Social Media Marketing: Webbiquity published a piece today dispelling 11 Myths of Social Media Marketing and we have to agree with all the points. Be sure to read the entire article, but we’ve picked a few of our favorites …
Night of Networking – Trenton Thunder Waterfront Park
Network with area business professionals in a relaxed environment. Great food, great drinks, great business networking! Who said developing new business couldn't be fun!? This event is sponsored by the Trenton Thunder and attracts business professionals from all over...
Business Series : Training Seminars
This summer Purple Stripe is offering our most popular training seminars to the public! Business Series : Inbound Marketing Learn how to best be found on the Internet by enhancing content you already have! Inbound Marketing principals and best practices. These...
Free Seminar : Social Media 101
Attend this free seminar to learn the power of social media in your business, along with helpful tools, tips and techniques to get started! You will learn about the major players on the social media scene (Facebook, Twitter, LinkedIn, Foursquare & many more) as...
Tech Series : Training Seminars
This summer Purple Stripe is offering our most popular training seminars to the public! Tech Series : WordPress Are you tech savvy and want specialized, hands-on instruction on how to configure your hosted WordPress blog? Have you outgrown free hosted sites and want...
LinkedIN Bergen County Networking Event
Lynette is scheduled to sit on a panel discussion about LinkedIN regarding business and job hunting. The "Linked-N Bergen County NJ" group with over 1600 members and has meetups attracting upwards of 100 attendees each. Register for the LinkedIN Social Media...
Word of the Week – Social Media Campaign
Social Media Campaign
The process of taking pre-existing, traditional advertising, public relations, and marketing materials and shoving them down the social media funnel. Have you the perfectly constructed 30-second spot and dumped it on You Tube? Vomit links on Twitter of your boring press releases about your new VP of Boring Product Development? Turn your marketing tri-fold brochure into a ‘presentation’ on SlideShare? How about a Facebook Fan Page that does nothing but spam people’s Wall with information about your company’s sales? A blog set up to distribute the latest product literature?
Word of the Week – Internet Fame
Internet Fame
A specific celebrity status enjoyed by people on blogging or social networking sites that have accumulated a high level of followers or subscribers. The key difference with Internet Fame (in comparison to only having a high level of followers) is the inflated sense of ego of The Famous fueled by an unprecedented level of loyalty and attention from followers. The pinnacle of Internet Fame is marked by the inability to navigate industry conferences because of crush of fanboys/fangirls to get their picture taken, debate basic facts of their industry ad nauseam, or attempt to solicit a job/business/funding. The Famous also grow to expect a particular level of swag, gifts, freebies, and perks not bestowed on non-Internet Famous people (i.e. their followers/fans), and can become quite vocal when denied these privileges (resulting in boycotts and slander). One variety of Internet Famous people have come to expect that large international companies and brands will completely change the course of their business to accommodate The Famous.