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The Right Tool For The Job

Each social media tool has it’s own way of working, both technically and culturally, and requires a unique approach for each. Twitter has evolved as a great place for news, entertainment, updates, and general chit-chat. Facebook is great for forming (or rekindling) relationships, social gaming, and socializing. LinkedIn is all about business networking and job fulfillment. What goes on in one platform is generally ill-received on others.

Starbucks Dominates Social Media Content

Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, appeared at Mashable Media Summit today and gave away a bit of a ‘secret’ – he revealed that last year’s Free Pastry Day drove more than one million people to stores to grab some...

Culture Cliques

It’s been said time and time again for a business to succeed in social media, they need to understand their customers.  Designing and incorporating a strategy for social media isn’t a checklist, it’s an evolution.  Jumping in and talking is fine if ...

Show Me The Money

This article is part of a series on social media success. So you’ve got a decent handle on listening and your ‘fans’ and followers are interested in what you have to say.  Then the dreaded ROI (return on investment) phrase starts coming up from...

NJ Social Media Hall of Fame

Breaking News on NJ Social Media Hall of Fame Voting begins today until Sun. April 25, 11:59pm EST to choose the NJ Social Media Hall of Fame Inductees! Vote only once, by leaving one comment on the Facebook Fan Page (must be a fan to leave a comment), naming your...