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Word of the Week – Social Media Campaign

Social Media Campaign

The process of taking pre-existing, traditional advertising, public relations, and marketing materials and shoving them down the social media funnel. Have you the perfectly constructed 30-second spot and dumped it on You Tube? Vomit links on Twitter of your boring press releases about your new VP of Boring Product Development? Turn your marketing tri-fold brochure into a ‘presentation’ on SlideShare? How about a Facebook Fan Page that does nothing but spam people’s Wall with information about your company’s sales? A blog set up to distribute the latest product literature?