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Small Business Website Trends for 2011 & Beyond

Is your small business website ready for the new year? It’s often difficult for a small businesses to keep up on the latest web design trends because it has not traditionally been considered a high priority to keep ‘in the know’. If your small business website hasn’t been updated in 2-3 years, or you don’t have a website at all, the time to update (or start) is 2011.

LinkedIn and Twitter – Better Together

LinkedIn is widely considered a powerhouse professional business networking tool.  The community on LinkedIn has its own ecosystem and set of ‘unwritten’ rules on use and etiquette.  One hotly debated topic is how to incorporate Twitter messages into...

The Right Tool For The Job

Each social media tool has it’s own way of working, both technically and culturally, and requires a unique approach for each. Twitter has evolved as a great place for news, entertainment, updates, and general chit-chat. Facebook is great for forming (or rekindling) relationships, social gaming, and socializing. LinkedIn is all about business networking and job fulfillment. What goes on in one platform is generally ill-received on others.

LinkedIN Bergen County Networking Event

Lynette is scheduled to sit on a panel discussion about LinkedIN regarding business and job hunting.  The “Linked-N Bergen County NJ” group with over 1600 members and has meetups attracting upwards of 100 attendees each.  Register for the LinkedIN Social...

Culture Cliques

It’s been said time and time again for a business to succeed in social media, they need to understand their customers.  Designing and incorporating a strategy for social media isn’t a checklist, it’s an evolution.  Jumping in and talking is fine if ...