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Technology Expertise is Part of a Well-Balanced Digital Media Outreach Plan for 2014

Today’s public relations, advertising, marketing and communications professional agencies have ZERO choice but to become well-versed in the tech that runs the social web today and in the future. Gone are the days where you can blindly feel your way through the tech and hope that you ‘do it right’. If you do the tech aspect of digital and social media wrong all of your work is for naught.