Today’s public relations, advertising, marketing and communications professional agencies have ZERO choice but to become well-versed in the tech that runs the social web today and in the future. Gone are the days where you can blindly feel your way through the tech and hope that you ‘do it right’. If you do the tech aspect of digital and social media wrong all of your work is for naught.
It is a (fairly) well known fact that Facebook content is not displayed to every person that subscribe or ‘likes’ your Facebook Page. Instead, a proprietary Facebook algorithm known as EdgeRank decides which stories appear in each user’s newsfeed. The algorithm hides boring stories, so if your story doesn’t score well, no one will see it.