While most solopreneurs go through the year fully engaged with our clients and office co-inhabitants, when the clock strikes twelve we are left standing on the steps with only one shoe on. What’s a single business owner to do around the holidays?
Today’s public relations, advertising, marketing and communications professional agencies have ZERO choice but to become well-versed in the tech that runs the social web today and in the future. Gone are the days where you can blindly feel your way through the tech and hope that you ‘do it right’. If you do the tech aspect of digital and social media wrong all of your work is for naught.