Purple Stripe Blog
Things we think about and then type…
TEDx Talks
We are happy to announce that Lynette will be speaking at TEDx on May 7, 2010 at the TEDxNJLibrary conference. The theme is Culture & Community. TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” The program is designed to give...
Right NOW Is What Matters
This is a great video I wanted to pass along from Gary Vaynerchuk from Wine Library TV and the author of Crush It. The message here is as a company, you have to respond to what your customers are doing and needing RIGHT NOW. Not a year from now after the reports are...
Beg, Borrow & Buy Attention
I use a set of terms very near what was quoted in David Meerman Scott's article and thought it may be a good idea to expand the idea. You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention...
Does Every Company Need to Be Involved in Social Media?
Short answer - NO. Not everyone needs to be concerned with having a professional business presence in social media networks. How do you know if you can get a note to skip gym class? Here's a quick and easy checklist to determine if you should take social media...
The Real Cost of Social Media
How much does it cost to do your own social media marketing? Twitter is free! Facebook is free! YouTube is free! Blogging is free! Hell, even conferences to learn about social media are free! It's all FREE! Nothing is free. There, now it's out in the open. In...
Social Media Guide For Small Business
As always, Mashable has come out with not only incredible information on social media for small businesses, they have compiled the best of the best into one concise article. Article categories include: Social Media 101 Blogging Video Mobile Productivity PR and...
Twitter Founder at The College of New Jersey
Lynette will be attending both the networking mixer and keynote talk by Twitter co-founder Jack Dorsey hosted at The College of New Jersey in Ewing. Twitter creator Jack Dorsey will speak with the College about the popular social networking site on Nov. 4 in Kendall...
Web2Open & Podcamp Foundation
November 16, 2009 through November 19, 2009 O'Reilly Media, Inc. and TechWeb are presenting the Web2Expo. Web2Expo showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. Part tradeshow,...
New Office Location
It's been a long time coming, but I'm happy to announce that the Purple Stripe team is moving into larger offices! We have been crammed in our current space - surrounded by piles of books, overflowing cabinets, and overcrowded power strips (but it's safe, I swear!)...