Purple Stripe Blog
Things we think about and then type…
Word of the Week – Twitterati
Twitterati
Normal people (i.e. people that are not movie stars, Nobel Peace Prize winners, best-selling authors, or CEO of Fortune 100 companies) that have an extremely large following on the microblogging platform Twitter. Mostly the Twitterati are people that have let Internet Fame get to their head, and feel that they are much more important and influential than they actually are. Missing an extra shot of caramel in your triple-venti that you paid for? Receive a pitch for a product that doesn’t quite jive with your lifestyle? Complain to your followers on Twitter, DEMAND RETRIBUTION, call for boycotts, and watch companies crumble to their knees with a click of your RT buttton!
Culture Cliques
It's been said time and time again for a business to succeed in social media, they need to understand their customers. Designing and incorporating a strategy for social media isn't a checklist, it's an evolution. Jumping in and talking is fine if you are a person,...
Word of the Week – Astroturfing
Astroturfing
An English-language term referring to political, advertising, or public relations campaigns that are formally planned by an organization, but designed to mask its origins to create the impression of being spontaneous, popular “grassroots” behavior. The term refers to AstroTurf, a brand of synthetic carpeting designed to look like natural grass.
Show Me The Money
This article is part of a series on social media success. So you've got a decent handle on listening and your 'fans' and followers are interested in what you have to say. Then the dreaded ROI (return on investment) phrase starts coming up from management. Sale...
NJ Social Media Hall of Fame
Breaking News on NJ Social Media Hall of Fame Voting begins today until Sun. April 25, 11:59pm EST to choose the NJ Social Media Hall of Fame Inductees! Vote only once, by leaving one comment on the Facebook Fan Page (must be a fan to leave a comment), naming your...
More Friends Please
This article is part of a series on social media success from Purple Stripe Productions. Soon after the first status messages go up on Facebook, there is a panic when the number of people following your accounts don't reach critical mass within the first two weeks. ...
Publish SOMETHING!
This article is part of a series on social media success from Purple Stripe Productions. Without a tangible status update and 'friends & fans,' it feels like there is no *proof* of our social media efforts. The sooner we can hit 'publish' - the sooner management...
Secrets to Success on Social Media
The answer is simple - BE SOCIAL. Now of course if you get that part, you won't need my company's help or to even finish this article series. For the rest of us that realize we are learning every day no matter how successful or experienced we are - read on... It's...
Restocking The Shelves
Retail businesses are easy in the sense that you can quickly eyeball your shelves and see what you're running low on, what has been sitting around collecting dust - and when it's time to restock. When what you 'sell' is in your brain, how to you take inventory? How...