Thinking of your business as a wallet – one you would like filled with money I assume, would you rather have 500 ‘Likes’ or 5 new customers? Would you rather have 1,000 online friends or $1,000? Would you rather have more ‘fans’ or more ‘profits’?
In the niche of social media marketing and digital communications, it’s well-known that a company or brand should have a plan before attempting to use online social networks to grow business. But once you have a plan, what do you do? The “WORK” part is the tactical plan. Here’s why it’s vital.