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The Right Tool For The Job

Each social media tool has it’s own way of working, both technically and culturally, and requires a unique approach for each. Twitter has evolved as a great place for news, entertainment, updates, and general chit-chat. Facebook is great for forming (or rekindling) relationships, social gaming, and socializing. LinkedIn is all about business networking and job fulfillment. What goes on in one platform is generally ill-received on others.

Starbucks Dominates Social Media Content

Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, appeared at Mashable Media Summit today and gave away a bit of a ‘secret’ – he revealed that last year’s Free Pastry Day drove more than one million people to stores to grab some...