Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, appeared at Mashable Media Summit today and gave away a bit of a ‘secret’ – he revealed that last year’s Free Pastry Day drove more than one million people to stores to grab some...
It’s been said time and time again for a business to succeed in social media, they need to understand their customers. Designing and incorporating a strategy for social media isn’t a checklist, it’s an evolution. Jumping in and talking is fine if ...
This article is part of a series on social media success. So you’ve got a decent handle on listening and your ‘fans’ and followers are interested in what you have to say. Then the dreaded ROI (return on investment) phrase starts coming up from...
Breaking News on NJ Social Media Hall of Fame Voting begins today until Sun. April 25, 11:59pm EST to choose the NJ Social Media Hall of Fame Inductees! Vote only once, by leaving one comment on the Facebook Fan Page (must be a fan to leave a comment), naming your...
This article is part of a series on social media success from Purple Stripe Productions. Soon after the first status messages go up on Facebook, there is a panic when the number of people following your accounts don’t reach critical mass within the first two...
