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Google Plus for Bloggers

Saturday January 11, 2013

8:30am – 4:30pm

Riverside NJ (16 miles from Philadelphia PA)

If you are a blogger in the Philadelphia, New Jersey or Delaware area and are interested in mastering the next evolution of social media communication then Google+ is where you need to be!

This live, hands-on (so long as you bring a laptop!) training event is presented by Lynette Young, one of the top Google+ professionals in the country with over 1.5 million followers on the platform. She has been helping companies with their digital communication strategy and tactical implementation since 1997. Lynette has spoken about Google+ at some of the industry’s largest and most prestigious¬†conferences – Bloggy Boot Camp, BlogHer, New Media Expo¬†and Book Expo America (as well as almost 100 other events in the past two years).

What you will learn

  • WHY using Google+ can open the doors to the Internet and get you found faster online
  • Content and cross-posting strategies to help you present your very best content on Google+
  • The best tools, dashboards, WordPress plugins and Chrome extensions to manage your Google+ outreach
  • The definitive explanation and setup for Google Authorship, Rich Snippets and Search Plus Your World (honestly worth the price of the event ticket alone!!)
  • How to properly configure your Google+ Profile for maximum results
  • Help you make the decision between using your Google+ Profile or creating a Google+ Page for your blog – and the pros / cons of each
  • How, when and why to use Google+ Circles to best listen and publish your content
  • “Deep dives” on Google+ Communities, Local, Events, and Photos / Albums and my top tips on using these to drive traffic to your blog
  • Hangouts and Hangout on Air. Video on the web is HOT HOT HOT and we will spend a good deal of time discovering how you can transform your blog content into amazing traffic generating channels
  • Tips and creative ideas for using Google+ with multi-author blogs
What you will need to bring
  • Your laptop (tablets are a little harder to “play along” with)
  • The admin account account and password to your blogging platform
  • A great attitude!
Who this training is best suited for
  • Have a blog you would like to get more visitors and page views for
  • Someone who actively uses social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest
Who will not benefit from this training
  • A blogger that is just starting out using social media
  • Public relations or marketing agencies looking to learn Google+ to help their own clients (contact us for information on upcoming training targeted specifically to your industry)
  • A small or medium size business looking to expand their LOCAL business (contact us for information on upcoming training targeted specifically to your industry)
What your ticket includes
  • A light breakfast / snacks and lunch will be served (we will try to accommodate any dietary restrictions, please contact us if you have questions)
  • Wifi access for your laptop