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For the second year in a row Lynette Young, founder of Purple Stripe Productions and partner at Faucet Group will be speaking at BookExpo America at the Jacob Javits Center in New York City, NY. Lynette will be speaking at two sessions this year, both talking about using Google+ as a social media tactical platform to reach more book readers. Lynette is also the author of “Google+ for Small Businesses” and is considered the ‘go-to’ guide for small businesses to quickly and profitably start incorporating the Google+ platform into their social media plans.

BookExpo America

About BookExpo America

BookExpo America (BEA) is the #1 event in North American publishing and the ideal place for content creators and consumers to discover new books/titles, meet favorite and new authors, learn about trends shaping the book industry, and network with those have a passion for books and reading.

BEA 2013 will take place Wednesday, May 29 – Saturday, June 1 at the Javits Center in NYC. BEA is a trade event for publishing professionals but is open to consumers on the last day, Saturday, June 1.

Hosting A Global Book Tour Using Google+ – Learn To Market & Host A Virtual Book Tour

Date: Wednesday, May 29, 11:00 am – 11:50 am

Description: Promoting your book, finding new readers and hosting book tours can all be done from the comfort of your couch – and computer keyboard – using social networking giant Google+. Learn how to host a virtual video ‘hangout’, broadcast it to the world, and promote your event all form Google+. With simple tools such as a computer, webcam and microphone you can reach the world on ‘tour’! Multiple ideas will be shared on types of events to host and how to set them up on Google+ step by step!

Being Social: Reaching Your Customers and Community

Date: Wednesday, May 29, 3:00 pm – 4:00 pm

Description: Using social media to market your store may seem at times to be hit-and-miss. But businesses of all types have successfully implemented an effective social media marketing strategy. Come to this panel to hear tips from social media experts in Facebook, Twitter, and Google+, and learn how to make this marketing tool work for you.