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Dissecting Social Media Marketing Projects

From the outside, it sometimes seems that social media marketing is a bit like boiling a big pot of water, dumping in all the half empty boxes of pasta in the pantry, and throwing it all on the fridge and seeing what sticks.  We are pretty sure the thought of this...

Online Marketing Mistakes

Our team are huge fans of CopyBlogger, and today an article up on their site really hit home.   The Internet seems so *FREE* now.  Free news, free entertainment, free email, free networking.  What’s happening is the perceived value of these products, services,...

PodCamp Philly 2010

Tickets for PodCamp 2010 are now available for purchase! October 2nd & 3rd @ Temple University Be sure to sign up for this year’s PodCamp Philly 2010 & celebrate our 4th year together! For a trip down memory lane, check out the slideshow & video...

Profitable vs. Popular

Would you rather have your business be profitable or popular? Much of what companies do in social media marketing is aimed at becoming popular. If you have more friends or fans, you are more popular. If you have more subscribers or commenters, you are more popular.

Going Analog!

A question on LinkedIn spurred a bit of topic here.  What happens when a company is currently & successfully engaged in social media marketing?  What’s next? Here’s a great idea.  GO OFFLINE. Analog. Old school. Yes, really. All those people that you...