As brilliant as I think the new Old Spice Man is it was professional content produced by an agency. Now, some amazing ‘user generated content’ appears that may just dethrone the viral Old Spice spots.
OhDoctah (video link) & Alyssa Milano (video link) **both videos “Not Safe For Work”** have both come out with rebuttals to Old Spice Man that are taking Twitter by storm. Personally I love OhDoctah’s video, I’ve met Owen in person and he is very very funny and charming. He knows a thing or two about the social space online and obviously knows how to make an impression!
What’s your take on the whole thing? Personally I love how the public finally has a chance to ‘talk back’ to the television and add their $0.02. What I’m most curious about is if Dove (referenced in OhDoctah’s video) will love it or hate it since it’s not sanctioned by the company.
http://timesandseasons.org/index.php/2010/07/byus-man-whose-grades-your-grades-could-be-like/
Because now some really great spoofs are coming out… not to mention all the response videos that Old Spice Guy has done!
Thank you very much for the compliment. I do agree that the old spice campaign was a great Idea and wildly successful. I just don’t like Old Spice and I don’t like someone making people feel less than.
Hugs I hope you are having a great weekend!
Your video response was bang on. Who wants to ‘smell’ is correct, and especially like Old Spice.
I feel it will cause more people to look at how they smell, and go with Ivory or other non smelling soaps and body products.
The video was funny and got a lot of hits. I fail to believe it resulted in sustainable sales increases, if any. They reported 17% increase (whatever that means) and claim is directly related to the video.
Where is the after video discussions and connections with the customer? Increased followers or fans is not successful without conversation.
Great video and you are doing wonderful things online!!
Wildly successful in getting watched. There were reports of increased sales, and discussions whether they were truly accurate. It was an exciting funny video – period.
I do not believe it was successful in regards to sustained sales as where is the follow-up? Where is the continued engagement with the customers, and people that were excited by the video?
I find that there is seriously something missing in determining what is considered successful in the Social Media world.
Am I missing something?
Thanks