According to a NY Times article our local mall looks a lot different because of the recession. If you take a look at retail stores listed, not many of them are involved in Twitter or Facebook (the two social media ‘biggies’). Not all mall brands need a Twitter or Facebook account, as their target customer and demographics is not yet on these platforms (Build-A-Bear for example, who has an incredible interactive website called Build-A-Bearville targeted for their customers – KIDS).
Some companies choose to reach out on YouTube with video and on their own branded website for customer interaction (Wal-Mart’s Eleven Moms is a perfect example), it is important to ‘hook’ customers where they live online in order to entice them enough to consume your media on your own turf. What brands do you see that you feel should be interacting with you online? And what should they be saying?
For the breakdown of who has accounts and where, follow the jump.
Mall Brands without a Twitter account:
- Abercrobmie & Fitch
- American Eagle Outfitters
- Bebe
- Big 5 Sporting Goods
- Build-A-Bear Workshop
- Cheesecake Factory
- Cinemark
- Costco
- CVS
- Denny’s
- Dillard’s
- Family Dollar
- Gap
- J.C. Penny
- Jack In The Box
- Kohl’s
- Macy’s
- McDonald’s
- Papa John’s
- RadioShack
- Saks
- Wal-Mart
- Wet Seal
Twitter IDs:
- Burger King – @theBKlounge
- Domino’s Pizza – @dpzinfo
- Nordstrom – @nordstrom
- Starbucks – @starbucks
(Twitter ID’s from TrackingTwitter.com. If you know of a brand listed that does have a social media presence, please feel free to leave the information in the comments.)
Mall Brands with no official Facebook presence:
- Abercrobmie & Fitch (multiple fan/pages by customers)
- American Eagle Outfitters (multiple fan/pages by customers)
- Bebe
- Big 5 Sporting Goods (fan/pages by customers)
- Build-A-Bear Workshop (fan/pages by customers)
- Cheesecake Factory (fan/pages by customers)
- Cinemark (fan/pages by customers)
- Denny’s (only one ‘I hate Denny’s restaurant fan page)
- Dillard’s (several store-based business pages)
- Family Dollar (one employee page)
- Gap (several store-based employee pages)
- J.C. Penny (fan/pages by customers)
- Jack In The Box (fan/pages by customers)
- Macy’s (fan/pages/events by customers)
- RadioShack (several store-based employee pages)
- Saks
- Wal-Mart (fan/pages/events by customers)
- Wet Seal (fan/pages by customers)
Mall Brands with ‘official’ Facebook presence:
- Costco (official business page & fan/pages by customers)
- CVS (official business page & fan/pages by customers)
- Kohl’s (official business page & fan/pages by customers)
- McDonald’s (official business page & fan/pages by customers)
- Papa John’s (official business page & fan/pages by customers)
[tags]Abercrobmie & Fitch, American Eagle Outfitters, Bebe, Big 5 Sporting Goods
Build-A-Bear Workshop, Cheesecake Factory, Cinemark, Costco, CVS, Denny’s, Dillard’s, Family Dollar, Gap, J.C. Penny, Jack In The Box, Kohl’s, Macy’s, McDonald’s, Papa John’s, RadioShack, Saks, Wal-Mart, Wet Seal, Burger King, Domino’s Pizza, Nordstrom, Starbucks[/tags]