Really makes you think about where you should be spending your advertising and marketing money – and how. Focus on the customer, not the ego.
How many millions, billions, of dollars have been spent on vanity marketing? Sitting in a ballfield with a bank (that needed to be bailed out) logo on it does not me associate the ballgame or arena with that institution. I am not more likely to do business with that bank, or think that they have anything to do with my ballgame experience expect to splatter their name on everything. What I would like is a company that takes that money and reaches me where I live (online) and improve my day-to-day life in a tangible way. Airlines, as Greg writes, are in the same spot. Give me a better user experience and I will be loyal. Put your name on a minor league baseball field does not improve my life, it only subsidizes the $5 hot dogs so they aren’t $5.25.
Where are your customers and how are you adding value to the experience they share with your brand?