A question on LinkedIn spurred a bit of topic here.  What happens when a company is currently & successfully engaged in social media marketing?  What’s next?

Here’s a great idea.  GO OFFLINE. Analog. Old school. Yes, really.

All those people that you have been talking to online and that act as purple cows (affiliate link) for your products and services? MEET THEM. Host and sponsor blogger events, Tweetups, sponsor industry events/conferences and cross-promote your online involvement – take your relationship to the next level and do something offline.

Don’t loose site of the fact that your goal is to sell. Retailers want people to walk though their front door.  E-tailers want people to click “order.”  B2B’s want their phones to ring.  Just because you can talk to customers online doesn’t mean the relationship should stay there.