Recent Articles

eMarketer : 118846

Designing for iPads more critical than you think

I have an iPad and can tell you from first hand experience that it has completely shifted how I consume information both for work and for play.  At first I had assumed it would behave as a very light weight email/browser device, not replacing my MacBook Pro laptop (which is my primary computer).  How wrong I was.  I work. I read. I play. I learn. I listen. Even my husband and kids have claimed it … [Read More...]

Dissecting Social Media Marketing Projects

From the outside, it sometimes seems that social media marketing is a bit like boiling a big pot of water, dumping in all the half empty boxes of pasta in the pantry, and throwing it all on the fridge and seeing what sticks.  We are pretty sure the thought of this would make our CEO faint, because she's a cut-from-the-cloth technical project manager and thrives on Gantt charts, milestones, deliverables … [Read More...]