Facebook and social networking online is all the rage, but why do people use it besides checking up on a high school sweetheart or playing Farmville? In this Ignite Wilmington talk, discover the five motivators for why people participate in social networking online. By understanding what’s in it for them, you will get a better understanding of what’s in it for you & your business.
Why is Your Mom on Facebook? – Ignite Wilmington
The Right Message for the Right Platform
Quick chat about why it’s important to customize your message for each social media platform you engage with – and what happens when you ignore a conversation YOU started.
Right NOW Is What Matters
This is a great video I wanted to pass along from Gary Vaynerchuk from Wine Library TV and the author of Crush It. The message here is as a company, you have to respond to what your customers are doing and needing RIGHT NOW. Not a year from now after the reports are collated. Not based on assumptions you make about customers from past habits. NOW is what matters. Don’t wait to adapt, don’t sit it out until it seems safe, don’t draw lines in the sand. This world will pass you by in a heartbeat.
There is not one thing that Gary ever says that isn’t backed by experience, hard work, and trial by fire. I love his style, his no-bull Jersey attitude, and his business sense. I highly suggest that if you don’t already follow him on his blog and Twitter, stop reading this for a moment and go do it!