Business Series : Training Seminars

May 22, 2010 By Lynette Young 1 Comment

This summer Purple Stripe is offering our most popular training seminars to the public!

Business Series : Inbound Marketing

Learn how to best be found on the Internet by enhancing content you already have! Inbound Marketing principals and best practices. These principles include:

  • blogging
  • social media
  • search engine optimization (SEO)
  • lead conversion
  • lead nurturing
  • closed-loop analysis

    • Business Series : Email Marketing

    Email marketing – when done correctly – still has the highest return on investment. Learn how to grow your list, best (and worst!) practices, content generation, and creating successful calls to action using email marketing.

    Business Series : Blogging

    Learn how creating a blog for your business can boost sales, customer satisfaction, and strengthen your brand. In this course you will learn to:

    • Configure a blog to be search-friendly
    • Design an editoral schedule
    • Work with tags and catagories
    • Use images to enhance your message
    • Research and find relevant topics to write about
    • Attract and retain readership

    Business Series : Facebook for Business

    Facebook is all the rage with over 400 million users and growing. Find out how you can tap this market for your own business! Basic account setup, best practices, Fan Pages & Admin, Insights analytics, applications and widgets – including the most current changes!

    • Establishing a Corporate Presence
    • Extending Facebook Into the Internet
    • Advertising on Facebook
    • Facebook Applications
    • Developing Communities

    Business Series : LinkedIn for Business

    It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. Learn how LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

    • Designing a professional profile
    • Setting up Company Pages
    • “Recommendations” feature
    • Answers – how to use them to boost your image
    • Search Engine Optimization tips to enhance your search ranking
    • How to network professionally and make the RIGHT connections
    Filed Under: appearances, seminar

    Free Seminar : Social Media 101

    May 22, 2010 By Lynette Young Leave a Comment

    Attend this free seminar to learn the power of social media in your business, along with helpful tools, tips and techniques to get started!

    You will learn about the major players on the social media scene (Facebook, Twitter, LinkedIn, Foursquare & many more) as well as best practices to get started and get results.  Bonus ‘Question & Answer’ session with Purple Stripe’s top social technology strategist Lynette Young.

    Benefits of Attending
    Social Media 101 is a must-attend event for all businesses who are serious about discovering social media to engage customers & drive results.

    Who Should Attend
    Any business starting out with social media and marketing will benefit from Social Media 101 but more specifically someone that:

    • Responsible for maintaining their company’s marketing and public relations strategy
    • Looking for a way to provide excellent customer service – before, during and after the sale
    • Need to establish themselves as an industry leader, go-to expert, or trusted source of information in their industry
    • Wants to grow their customer base locally, regionally, nationally, or internationally

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    Tech Series : Training Seminars

    May 22, 2010 By Lynette Young Leave a Comment

    This summer Purple Stripe is offering our most popular training seminars to the public!

    Tech Series : WordPress

    Are you tech savvy and want specialized, hands-on instruction on how to configure your hosted WordPress blog? Have you outgrown free hosted sites and want to explore and install additional features?

    This seminar focuses on self-hosted WordPress & functionality and covers installation, data migration, widgets, permalinks, and basic template configuration for WordPress 2.x.

    Tech Series : WordPress Advanced

    Do you have a hosted WordPress blog and need to bring it to the next level?

    This seminar focuses on self-hosted WordPress & functionality and covers SEO optimization, Google AdWords, Google Analytics, and Thesis & Studio Press template customization for WordPress.

    Tech Series : Listening on the Web

    Need to have ‘ears’ all over the Internet and social web 24/7? Do you want to be ‘in the know’ with industry news to keep ahead of trends? In today’s business economy information is king and being able to gather information worldwide and in real-time is key to staying competitive. We show you not only the technical aspects of setting up and configuring Google Alerts and Google Reader, but how to best use the information you find to keep tabs on your company, customers, brand, industry, and competitors.

    Filed Under: appearances, seminar