Thursday June 10th Purple Stripe Productions will be exhibiting at the 2010 Mercer County Spring Business Expo.  Stop by our booth for information and discounts on spring/summer training seminars offered by Purple Stripe.

Stone Terrace
2275 Kuser Road
Hamilton, NJ 08690

June 10, 2010 : 10am – 4pm
Free Entrance with Business Card

The Purple Stripe staff at the expo will be giving tips and tricks to getting your company engaged on social media that you can implement immediately!  We will be focusing on our training seminars at the expo, but would be happy to chat with you about all the other services we can offer your firm.  Hope to see you there!

Network with area business professionals in a relaxed environment. Great food, great drinks, great business networking! Who said developing new business couldn’t be fun!?

This event is sponsored by the Trenton Thunder and attracts business professionals from all over the New Jersey area!

Thursday June 17th 5:30pm

$20 a person : includes all you can eat picnic and drink specials

The Night of Networking will be hosting THREE 15 minute business lectures:

• Networking Training
• Sales Presentations
• Social Networking (Lynette Young is speaking)

Click on the graphic to download the sign-up form or contact Mike Elser at 609-394-3300 x118. Space is limited so be sure to reserve your ticket today!

This summer Purple Stripe is offering our most popular training seminars to the public!

Business Series : Inbound Marketing

Learn how to best be found on the Internet by enhancing content you already have! Inbound Marketing principals and best practices. These principles include:

Business Series : Email Marketing

Email marketing – when done correctly – still has the highest return on investment. Learn how to grow your list, best (and worst!) practices, content generation, and creating successful calls to action using email marketing.

Business Series : Blogging

Learn how creating a blog for your business can boost sales, customer satisfaction, and strengthen your brand. In this course you will learn to:

• Configure a blog to be search-friendly
• Design an editoral schedule
• Work with tags and catagories
• Use images to enhance your message
• Research and find relevant topics to write about
• Attract and retain readership

Business Series : Facebook for Business

Facebook is all the rage with over 400 million users and growing. Find out how you can tap this market for your own business! Basic account setup, best practices, Fan Pages & Admin, Insights analytics, applications and widgets – including the most current changes!

• Establishing a Corporate Presence
• Extending Facebook Into the Internet
• Advertising on Facebook
• Facebook Applications
• Developing Communities

Business Series : LinkedIn for Business

It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. Learn how LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

• Designing a professional profile
• Setting up Company Pages
• “Recommendations” feature
• Answers – how to use them to boost your image
• Search Engine Optimization tips to enhance your search ranking
• How to network professionally and make the RIGHT connections

Attend this free seminar to learn the power of social media in your business, along with helpful tools, tips and techniques to get started!

You will learn about the major players on the social media scene (Facebook, Twitter, LinkedIn, Foursquare & many more) as well as best practices to get started and get results.  Bonus ‘Question & Answer’ session with Purple Stripe’s top social technology strategist Lynette Young.

Benefits of Attending
Social Media 101 is a must-attend event for all businesses who are serious about discovering social media to engage customers & drive results.

Who Should Attend
Any business starting out with social media and marketing will benefit from Social Media 101 but more specifically someone that:

• Responsible for maintaining their company’s marketing and public relations strategy
• Looking for a way to provide excellent customer service – before, during and after the sale
• Need to establish themselves as an industry leader, go-to expert, or trusted source of information in their industry
• Wants to grow their customer base locally, regionally, nationally, or internationally

This summer Purple Stripe is offering our most popular training seminars to the public!

Tech Series : WordPress

Are you tech savvy and want specialized, hands-on instruction on how to configure your hosted WordPress blog? Have you outgrown free hosted sites and want to explore and install additional features?

This seminar focuses on self-hosted WordPress & functionality and covers installation, data migration, widgets, permalinks, and basic template configuration for WordPress 2.x.

Tech Series : WordPress Advanced

Do you have a hosted WordPress blog and need to bring it to the next level?

This seminar focuses on self-hosted WordPress & functionality and covers SEO optimization, Google AdWords, Google Analytics, and Thesis & Studio Press template customization for WordPress.

Tech Series : Listening on the Web

Need to have ‘ears’ all over the Internet and social web 24/7? Do you want to be ‘in the know’ with industry news to keep ahead of trends? In today’s business economy information is king and being able to gather information worldwide and in real-time is key to staying competitive. We show you not only the technical aspects of setting up and configuring Google Alerts and Google Reader, but how to best use the information you find to keep tabs on your company, customers, brand, industry, and competitors.

Lynette is scheduled to sit on a panel discussion about LinkedIN regarding business and job hunting.  The “Linked-N Bergen County NJ” group with over 1600 members and has meetups attracting upwards of 100 attendees each.  Register for the LinkedIN Social Media Discussion Panel Bergen County Networking Event.

Crowne Plaza Hotel
601 From Road, Paramus , NJ 07652
Tuesday, May 18th. 6:30pm – 9:00pm
Cost: $12 / advance, $15 / door

Registration will be from 6:00 p.m. to 6:30 p.m with networking until about 8:15 p.m. Catering by Bone Fish Grill (cash bar).  For questions, please contact the LinkedIn group organizer David Katz.

Scheduled panelists for the discussion are:

• Karen Levine – @KarenLevine
• Lynette Young – @LynetteRadio
• Judy Moriarty – @realestatechick
• Chris Kieff – @ckieff (moderator)

We are happy to announce that Lynette will be speaking at TEDx on May 7, 2010 at the TEDxNJLibrary conference.  The theme is Culture & Community.  TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.

November 16, 2009 through November 19, 2009 O’Reilly Media, Inc. and TechWeb are presenting the Web2Expo. Web2Expo showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. Part tradeshow, part education, and all networking, Web2Expo is considered a must-attend event on the East Coast.

This year W2E is offereing free passes that includes access to the expo hall, all keynote sessions, all sponsored sessions, Web2Open presented by Podcamp Foundation, Launch Pad, Birds of a Feather Sessions, and a Booth Crawl. If you would like to attend Web2Open for free, register for an Expo Only pass using code webny09opn now through November 15, 2009.

Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s “unconference” – a free, community-driven event happening at Javits Conference Center in New York City, where you can connect with other participants to discuss Web 2.0 topics and questions. As an unconference, there will be a mix of pre-scheduled content and an open grid for attendees to add sessions via an onsite grid. All talks will emphasize participation and conversation over presentations.

The part I’m most excited about is the Web2Open sessions on Wednesday November 18 and Thursday November 19 because I’m speaking on social media inside the corporate firewall. Above and beyond that, you will be traveling the same hallways as the most infulential people in the social media industry and have almost unlimited networking opportunities.

The paid track of the conference is also amazing. It’s rare to have the opportunity to see this many ‘power-hitters’ in one place at one time. I highly recommend visiting the Web2Expo website, registering, and start planning your week in New York City. Be sure to leave a comment here or drop the Purple Stripe team a message on Twitter if your attending!