While this doesn’t hold true for every business relationship, how many times have you had a deal all worked out only to find at the 11th hour - or even after the ink has dried - that the price becomes an issue? Everyone’s product has value, every idea has worth. How do you handle situations like this, or better yet, how do you avoid them? Food for thought…
According to a NY Times article our local mall looks a lot different because of the recession. If you take a look at retail stores listed, not many of them are involved in Twitter or Facebook (the two social media ‘biggies’). Not all mall brands need a Twitter or Facebook account, as their target customer and demographics is not yet on these platforms (Build-A-Bear for example, who has an incredible interactive website called Build-A-Bearville targeted for their customers - KIDS).
Some companies choose to reach out on YouTube with video and on their own branded website for customer interaction (Wal-Mart’s Eleven Moms is a perfect example), it is important to ‘hook’ customers where they live online in order to entice them enough to consume your media on your own turf. What brands do you see that you feel should be interacting with you online? And what should they be saying?
For the breakdown of who has accounts and where, follow the jump.
Really makes you think about where you should be spending your advertising and marketing money - and how. Focus on the customer, not the ego.
How many millions, billions, of dollars have been spent on vanity marketing? Sitting in a ballfield with a bank (that needed to be bailed out) logo on it does not me associate the ballgame or arena with that institution. I am not more likely to do business with that bank, or think that they have anything to do with my ballgame experience expect to splatter their name on everything. What I would like is a company that takes that money and reaches me where I live (online) and improve my day-to-day life in a tangible way. Airlines, as Greg writes, are in the same spot. Give me a better user experience and I will be loyal. Put your name on a minor league baseball field does not improve my life, it only subsidizes the $5 hot dogs so they aren’t $5.25.
Where are your customers and how are you adding value to the experience they share with your brand?
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