BookExpo America 2013 Education Sessions for Google+

For the second year in a row Lynette Young, founder of Purple Stripe Productions and partner at Faucet Group will be speaking at BookExpo America at the Jacob Javits Center in New York City, NY. Lynette will be speaking at two sessions this year, both talking about using Google+ as a social media tactical platform to reach more book readers. Lynette is also the author of “Google+ for Small Businesses” and is considered the ‘go-to’ guide for small businesses to quickly and profitably start incorporating the Google+ platform into their social media plans.

BookExpo America

About BookExpo America

BookExpo America (BEA) is the #1 event in North American publishing and the ideal place for content creators and consumers to discover new books/titles, meet favorite and new authors, learn about trends shaping the book industry, and network with those have a passion for books and reading.

BEA 2013 will take place Wednesday, May 29 – Saturday, June 1 at the Javits Center in NYC. BEA is a trade event for publishing professionals but is open to consumers on the last day, Saturday, June 1.

Hosting A Global Book Tour Using Google+ – Learn To Market & Host A Virtual Book Tour

Date: Wednesday, May 29, 11:00 am – 11:50 am

Description: Promoting your book, finding new readers and hosting book tours can all be done from the comfort of your couch – and computer keyboard – using social networking giant Google+. Learn how to host a virtual video ‘hangout’, broadcast it to the world, and promote your event all form Google+. With simple tools such as a computer, webcam and microphone you can reach the world on ‘tour’! Multiple ideas will be shared on types of events to host and how to set them up on Google+ step by step!

Being Social: Reaching Your Customers and Community

Date: Wednesday, May 29, 3:00 pm – 4:00 pm

Description: Using social media to market your store may seem at times to be hit-and-miss. But businesses of all types have successfully implemented an effective social media marketing strategy. Come to this panel to hear tips from social media experts in Facebook, Twitter, and Google+, and learn how to make this marketing tool work for you.

We Are Moving!

After 3.5 years at our current location… WE’RE MOVING! We will be able to announce our new location end of March 2013. Our bigger offices are still being built out, but as soon as we get our Certificate of Occupancy we will publish our new location and address! (We received the certificate on March 14th – Happy Pi Day!)

Purple Stripe Productions
2 East Scott Street
Riverside, NJ 08075
609-858-2016

Purple Stripe Productions - New Office Sneak Peek

Announcing the “Ultimate Google+ Success Maker” eCourse

Ultimate Google+ Success MakerAfter successfully consulting and coaching literally hundreds of professionals and businesses on unlocking the power of Google+ (and numerous other social network platforms) Lynette Young is ready to bring this knowledge to you.

Her *16+ years* of working with in all aspects of social media and digital communications gives Ultimate Google+ Success Maker eCourse an edge that no others can provide.

The Ultimate Google+ Success Maker eCourse will consist of video training and PDF workbooks that you can take at your own pace. When you complete the eCourse, you will receive a free, private, and invite-only membership into the Ultimate Google+ Success Maker Community. Once you’re in — you’re in for LIFE!

Sign up for news & updates at http://www.purplestripe.com/ultimate-google-plus-success-maker and be first on the list to make your own success in Google+!

Google+ for Entrepreneurs at Podcamp East

You run your own business. Maybe you want a bigger audience, more clients, or better leads. Maybe you are ‘in’ social media for a living, maybe you aren’t. Maybe you haven’t tried using social media networks for growing your business, maybe you have but just aren’t seeing results any longer. In this 50 minute session Lynette Young will show you how to utilize some of the best multimedia features of Google+ as well as external tools to get noticed, get found, and get growing.

Podcamp East

 

A basic understanding of Google+ as well as general online publishing tools such as blogging and podcasting/video will help you get the most out of the session. For ‘getting up to speed’ sessions on Google+, be sure to attend Jeffery Salvitti’s Google+ Basics (10:30am Room 1) and How To Produce An Awesome Hangout: Promotion, Production, Presentation (12:30pm Room 1). If you have never used the Google+ platform I highly recommend attending Jeff’s sessions before mine!

Not Having a Mobile Site is Costing You Money

We have heard that advertising on mobile platforms (smartphones and tablets) is the 'next great frontier' for advertising. While advertising on mobile platforms are finally coming up to par, so many companies are still lagging behind when it comes to even a basic mobile website.

According to a Sterling Research and SmithGeiger studies released this morning and discussed on +Forbes (journalist +Robert Hof):

- Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later.

- 61% says that if they don’t find what they’re looking for (probably within about five seconds), they’ll click away to another site.

- Half say that even if they like a business, they’ll use its site less often if it doesn’t work well on their smartphone.

I know that I as well as many of my friends and family check out websites for anyplace we are thinking of spending money. If the website doesn't load on my iPhone 4 and look decent enough to read or interact with (I'm looking at you restaurants with Flash websites) we don't go. Yes, if I can't get the information on your business from a mobile device at my time of need then I just don't go and spend money.

How many customers are you loosing this way? You have no idea….

#blog  

Embedded Link

Google Research: No Mobile Site = Lost Customers – Forbes
Google has increasingly pushed its advertising customers to create special mobile websites because, as we know all too well, most conventional websites look awful on a smartphone. Now, Google's provid…

Google+: View post on Google+

How Marketers Can Get Banned From Google+

Thanks +HubSpot for the recap! If you are using Google+ for your business or brand there are a couple items in the Google+ Policies & Principles (http://www.google.com/+/policy/content.html) you need to be aware of. Hubspot also highlights some great tips on getting banned on other social networks like Facebook, Pinterest, Twitter and Instagram. It's a must read if you use social networking for a professional reason.

Bold items below are Hubspot's, text description that follows are my commentary…

1) Creating fake pages. And by 'fake' they mean hijacking the name of a brand, product, service, etc. of something owned by another. As more vanity URLs roll out, there will be (professional guess here) a bigger crackdown on fake pages.

2) Running contests. Oh, I hear the collective sigh on this one all the time. Workaround? You can run a contest on your own site and just talk about it on Google+. So long as the actual mechanics of entering a contest aren't conducted IN Google+ you should be okay.

3) Aggressive Circling. For a spamming deterrent most likely. If you go to circle too many people (for me it shows up as more than 200 people at once, but your results may vary) you will receive an error. This is nothing new, Twitter has had stop gates in place like this for years.

4) Altering or adding +1 buttons where they don't belong. Google has been doing a really great job at finding and disabling the 'black hat' tactics shadier people try – including putting a +1 button on unrelated content. You think you are +1ing a cute kitten picture when in fact the code has been changed and you are +1ing a cruddy link-baiting site. So, don't do it.

5) Keyword stuffing. Save the stuffing for Thanksgiving or 2002. It just does not work on the Internet and it doesn't work inside Google's own house of Google+.

6) Marketing regulated products. I live in New Jersey, home to "finance and pharma". Both heavily regulated industries and have extremely limited to non-existant social media abilities. Trust me, it's greatly limited my backyard client prospects…. (any non finance or pharma leads greatly appreciated).

7) Letting your page go dormant. Use it or lose it. Twitter also has a similar policy. I've 'squatted' a few names on Twitter for clients and lost them. Pay close attention to this one especially if you have managed to snag yourself a vanity URL. This seems to only apply to a Google+ page and assets, not your Google account / Gmail in general.

#blog  Original post by +Lynette Young 

Reshared post from +HubSpot

Have you unwittingly broken any of these social media rules?

Embedded Link

40 Ways to Get Banned From the Top 5 Social Networks
Learn about the policies on the most popular social networks marketers should understand.

Google+: View post on Google+

So You Weren’t An Early Adopter: How to Kick Start Social With Google+

On Thursday August 23, 2012 at 1pm Eastern, Purple Stripe Productions CEO and “social media power influencer” of Google+ Lynette Young will be co-hosting a live Hangout on Air at Google NYC Headquarters titled So You Weren’t An Early Adopter: How to Kick Start Social With Google+. Join Google as they host Lynette and several other top brands using the Google+ platform learning to kickstart or re-energize their social media and digital publishing platforms.

Lynette will give actionable and tactical examples and tips of how to get started using Google+ for your company or brand and discussing best practices she’s learned to date. Featured brands will also be available to showcase their own case studies of what works for them in Google+

Learn With Google Plus Your Business

Join social media power influencer Lynette Young for a look at ways your business can kick start its presence on Google+. Hear best-in-class examples of businesses embracing Google+ and learn about the features you can use to engage with customers.

To watch the Hangout live, go to the Google+ Your Business page and click the play icon on the top post.

RSVP via Google+ on the Google+ Events page or tune into the Google+ Your Business page at 1pm Eastern on August 23, 2012 for a live video stream.

Social Media Business Life Conference – Google+ Lunch & Learn

SoMeBizLife — Social: Media, Business & Life

Twitter ‘tipped’ at 17 million users, Pinterest at 12 million users – so why is the powerhouse of the Internet – Google – considered a ‘failure’ at over 170 million users with Google+? Here’s a secret, it hasn’t failed, but it is pulling the rug out from under companies that have settled into a Facebook, Twitter, LinkedIn routine. During a Social Media Business Life Conference ‘lunch & learn’ from Lynette Young, you will learn three fast and quick tips to get started and get ahead in Google+ before the rest of the world realizes what they are missing!

  • Tip 1) How to use Google+ to leap ahead of your competition FAST
  • Tip 2) Google+ Etiquette and Ecosystem Tips & Tricks
  • Tip 3) How to use the multimedia functions of Google+ to build your business.

Be sure to follow #SoMeBizLife on Twitter & Google+ for conference highlights from attendees and speakers!


About Social Media Business Life Conference:

The 2012 SoMeBizLife Conference will be held May 30 at DelVal College in Doylestown. Sessions will cover a wide range of topics, including Facebook, Google+, Pinterest, LinkedIn, FourSquare, Twitter, Blogging, Video, Email Marketing, Social Media Marketing, Social Media Business Development, and Creating a Social Media business.

About Lynette Young:

Lynette Young, CEO of Purple Stripe Productions, has been helping others put their dreams into action as a social media coach, social technology specialist, and strategist for businesses since 1997.  Her love (besides her family) is Google+.  Ms. Young is the founder and curator of Women of Google+ with the goal of bringing together women of all backgrounds and abilities that wish to use social media to “take the worlds’ stage” for themselves and their businesses.  She is one of the the most popular personalities on Google+ with well over 1.1 million followers.

An engaging and informative speaker in the social media and technology genre, her specialties include Google+, current and future technologies and communication trends as well as professional women’s motivation and inspiration.

Philadelphia Women In Technology Summit

On Saturday, April 21, 2012, Lynette Young was a featured speaker at the Philadelphia Women in Tech Summit (part of Philly Tech Week). Her talk was entitled, “How to Adapt, Survive & Thrive in Technology.” Ms. Young’s talk proved so popular that her Twitter handle, @LynetteRadio, trended in the Philadelphia area.

Philly Trending @LynetteRadio

Some statistics mentioned in the talk include:

According to research conducted by IT Manager Daily:

  • 25% of IT jobs are held by women.
  • 11% of Fortune 500 tech company executives are women.
  • 5% of tech startups are owned by women.
  • 56% of women who enter the technology field leave for other careers.

The Philadelphia Women in Tech Summit site has compiled local resources aimed at getting women in technology to meet, work, and mentor with one another. Below are two local Philadelphia groups that are specific to women:

  • GirlDevelopIt Philly : It can be intimidating for women to learn and ask questions when they are in an extreme minority. While open and welcoming, today’s budding developer community is up to 91% male. We decided it was time to provide a place where all questions are OK and everyone can learn in a supportive environment. Our courses focus on coding, leveraging existing technology, and having something to show for it (aka building sweet websites).
  • Web Start Women : Web Start Women is an organization devoted to bringing more women into the web design and development fields.
  • Geek Girl Dinners : Girl Geek Dinners Philadelphia’s (GGD PHL) primary goal is to bring women from various technical fields together for socializing, networking, and learning. It also sees itself as providing a place to encourage women who may be considering technical interests. GGD PHL welcomes its sisters from creative and new media disciplines as well and aims to be a supportive community for the women of the Greater Philadelphia area who consider themselves “geeky,” regardless of area of expertise or interest.
Philadelphia Women in Tech Summit - Photo Credit Cecily Kellogg

Philadelphia Women in Tech Summit - Photo Credit Cecily Kellogg

One Million Followers on Google+

On Tuesday April 17, 2012 Purple Stripe Productions owner Lynette Young has reached the 1 million follower mark on Google+. With an estimated 170 million users on the Google+ platform, Ms. Young is one of only 145 people (according to CircleCount.com) to reach the 1 million+ statistic.

Lynette Young - Google+ Header

Below is the post she published on Google+ as a ‘thank you’:

On June 28, 2011 I jumped in Google+ both feet with every intention of making a huge difference – with what I wasn’t sure of. I feel I’m just starting to get traction with that journey now, almost a year later. I am about to roll over toONE MILLION followers on Google+. It’s an honor and distinction I share with 144 other people (being over the 1M mark) according to +CircleCount (love their site!).

tl;dr – THANK YOU Here’s the shared circle of all the mentions here (https://plus.google.com/u/0/106600962597764825745/posts/H7izqDa4HX3).

I’m a normal person by all accounts, but a slightly abnormal social media practitioner (as I do this for a living since 2006 but in technology since 1989). “Early adopter” is what a lot of people would call me. I like to jump in and bang all the buttons and break things, rip them apart to see how they work, and then use it to the very best of my abilities. My business and career are all about helping companies & their brands navigate the social spaces and technologies online. My passion is coaching & teaching professional women how to do it for themselves and their business/career.

I’ve been blogging since 1996 (I coded mine by hand thank-you-very-much). I’m one of the early pioneers in podcasting since 2004. In hindsight that only shows that I geek out early and often on social platforms. It proves nothing of my talent or intentions now. What matters is what I do here - what I do nowThe same goes for you.

There is one overwhelming fact to disclose here – I didn’t do this alone. So how did I get to a million without being an actor or famous person before Google+? Somehow I wound up on the SUL (Suggested Users List) which I am eternally grateful for. I have no idea how to get on the list or what the criteria is. What I do know is that you don’t get ‘automatically added’ to people’s circles because you are on the list. You still have to produce kick-ass content and make a real difference in people’s day – or their lives. Every single day – online and offline – I try to do justice to the honor and privilege of being on the SUL. With that said, numbers don’t mean squat. It’s true. It’s only what you do with the privilege that matters. Remember that please. If you are selling songs or art or books the numbers might count. I’m selling me (snarky comments aside…) I am my own business and I haven’t found a way to clone me yet!

So here is the big question – what does 1,000,000 circlers get me? I can tell you it didn’t get me a party or a champagne toast! I only get out of the million faces that follow what I post what I put into it myself. What I put into this platform was everything I had – and I got that and a lot more in return.

An idea that I had early on that gave me motivation is the creation of +Women of Google+. It never has become what I had hoped, as I’m the only one ‘running the show’. Any self-employed person knows there just aren’t enough hours in the day to get it all done, especially with a family & kids. I still want to create a space where women that thrive within social media channels – especially Google+ – can come together and celebrate each other. There is an old medical school saying “see one, do one, teach one” that is what I hoped would become of the idea. Learn from someone, do it yourself, teach another to do it as well.With extremely limited resources to get the project off the ground, right now it only falls on me to pull the ropes and carry the buckets. Every opportunity I get in ‘real life’ is spent talking to professional women (and the businesses they run, lead, or own) and lending encouragement and mentorship. We need our voices heard and in order to have that happen we need to learn how to make our own voices loud and clear.

Since my experiences in Google+ and online in general would be nothingwithout the million faces and many friends along the way, I wanted to use this self-made opportunity <grin> to showcase some friends of mine that I think will add value, passion, and knowledge to your experiences here as well.

It’s hard to reach a million people and not make some dear friends and find wit, intelligence, comedy, and enthusiasm that change the very being of who I am. I highly recommend following every single one of them.

+Arleen Boyd - Arlene was the very first person I ever did a Hangout with. I was in New Jersey, and she was in Hawaii (at a yacht club I might add – gorgeous!) Someday I promise I will find a way to get out there to do a real life Women of Google+ +HIRL and have a drink with her!

+Carter Gibson - Egads. It’s hard not to love Carter. I met him for the first time at the NYC +HIRL. We were in the same tour group of the NYC Google offices. I will not disclose any shenanigans that went on during our visit <grin>, but only want to note that Carter is one of the most talented and personable community managers I’ve ever met. Wrangling a company or brand online is like herding cats of the Nyan Cat kind. It’s not easy, but he makes it fun. Outside of that, I see him as an amazing advocate for humans, compassion and tolerance. I love him much….

+Cecily Kellogg - Cecily is a Philly local girl to me, and I absolutely love her. She inspires me and makes me smarter. She is strong and strong-mouthed (which I love) and is an amazing mom. She’s earned her stripes for sure. If I could pick a sister, she might very well be her….

+Chris Brogan - He’s (to many) the king of social media, but being that I’ve know him for a very long time, I will forever think of Chris as “The Mayor.” (I won’t give a reference on this one, but anyone that has known me or my ‘business’ for a long time will figure it out). I’ve seen him build his own ideas and empire and change the mindset and actions of this industry. Chris is like a phenix to me, always inventing and reinventing the next big idea.

+Daria Musk - What’s to say? Daria is the sweetheart of Google+ and soon to be the world. I met her in Google+ but have been friends with many independent musicians before that. Sadly, even those with amazing talent don’t always ‘make it.’ Daria has amazing talent, yes, but she also has brains and a support system behind the scenes (her mom rocks). She above all others is showing me that you just can’t go through life alone. It’s only by surrounding ourselves with other shining people can we hope to reach high enough to pluck a star for ourselves.

+Dave Young - My husband of almost 12 years. Dad to my amazing kids. My resident geek extraordinaire. To quote +Sheryl Sandberg from Facebook, “the most important career choice you make is who you marry. I have an awesome husband and we are 50/50.” None of what I do in my business, my career, or Google+ would make a lick of difference if I didn’t have Dave in my corner.

+Evo Terra - Way back in the day, I first ‘met’ Evo online and was blow away by his knowledge and passion for indie authors. He’s the co-founder of+Podiobooks.com – Serialized audio books & currently co-heading +ePublish Unum – Digital Author Education. He took the opportunity of this platform and blew the top wide open for himself and many indie authors that are making names – and money – for themselves. He’s amazing, plain and simple.

+Jane Ellen - Jane is remarkable. She’s wicked smart, a smart ass, sassy, sexy, glamourous, and talented. WAY talented. Jane is for sure a role model for me. She knows how to work a room even via Hangout. While I feel socially awkward and klutzy, she makes me see what it’s like to be grace under fire with a smart comeback. You couldn’t ask for a better friend or publicist than Jane.

+J.C. Hutchins - Just as I have a love of indie musicians, indie authors are etched in my heart – JC above all else ( #suckit +Scott Sigler - even though he’s a top favorite author of mine also – it’s sort of a fan ‘inside joke’). Stories don’t just live on a page when JC writes them, they flow to all media and all spaces of imagination. The idea of #transmedia is something I learned about via JC. Stories aren’t stories when JC writes, they are beings.

+Marcy Massura - LOVE. HER. We both live and understand this crazy ‘space’ online and breathe it in – even when it stinks. She knows how to deal with brands, moms, fans, and an audience – probably with a martini in one hand. She may live 3,000 miles from me, but Marcy is another long lost sister of mine I’m sure of it.

+Matthew Ebel - My original indie musician crush. Matt was one of the very first artists to let us podcasters use his music royalty-free (“podsafe”). He broke the barrier of “untouchable rockstar” and let his fans into his life to become a part of the music. He is a pioneer when it comes to indie music online. Some call him a mix between Elton John & John Mayer – but now I just call him talented & a true friend.

+matthew rappaport - Matt lives and breathes Google+. If you are looking for a slice of live within Google+, Matt is your go-to guy. One of the first people to use Hangouts for entertainment, he’s the king hangouts as far as I’m concerned! An actor at heart, Matt lives to entertain! He has a way of finding the most interesting people in Google+ and showcasing them on Hangouts. Check out +The PLUStainment Show to see how he does it.

+Peter G McDermott - Peter is a Google+ advocate for sure. His love and understanding of the platform is amazing. I got to meet him at the NYC HIRL / Google office tour as well & found him to be very smart and has a genuine interest to help businesses in Google+. Personally I think Google should hire him….

Many thanks – of course – to Google themselves. +Vic Gundotra & +Bradley Horowitz have quite an amazing team in the Googlers and every single one of them strives to make our experience here better every day. Special thanks to two of my favorite women of Google+ - +Natalie Villalobos & +Katherine Gramann for being two of the first million faces I knew in here. To me they are amazing role models and am glad every day to know them.

Want to see more amazing people that I value every single day? Go check out my stream. See who comments with me, who talks with me, and the people I talk to or +1. I actively hunt out smart people and smart content in here. I never expect it to arrive at my doorstep, I am on the prowl constantly for this stuff! (Queue: Hungry Like a Wolf from Duran Duran!!)

Of course my experience in Google+ would not be anything exciting with these amazing Women of Google+. These are some of the interviews I have done in Hangouts. These ladies keep me strong and grounded and I’m amazed every day by their accomplishments.

• +Aliza Sherman
• +Valeria Maltoni
• +Jacqueline Carly
• +Cecily Kellogg & +Dresden Shumaker
• +Jane Ellen
• +Adrienne Graham
• +Marcy Massura

Thank you. Every single one of the 170 million in Google+, and especially to the million faces that have any interest in hearing what I choose to say on my little soapbox on the ‘net. THANK YOU. Now let’s go find some champagne!!!

Forgive me if you feel I’ve left you out of anything – it is not my intention to be exclusive, only to draw attention to the people ‘off the top of my head’ that have enriched my Google+ life.

Google+ Makes Real Gains for Business

Google+

Google+ has been the hot topic of discussion for a few months now as a possible competitor or replacement for other platforms such as Facebook or Twitter.  Some sources say that Google+ is skyrocketing with over 40 million users,others say traffic to the site has declined so drastically the end is near. We think Google+ is the most promising social networking platform for businesses and individuals to date.

Purple Stripe is putting together an overview (not a case study, it’s too early for that) of businesses using Google+ that have seen promising gains in their business goals. We know that numbers and traffic don’t mean as much as real results from real people and companies. We have been working with businesses and professionals that already see major gains using Google+ and I’m interested in finding more success stories.

If you are interested in participating, please complete the survey. Thanks everyone!