Comments on: Old Spice vs. OhDoctah http://www.purplestripe.com/2010/old-spice-vs-ohdoctah Social Technology Strategists Wed, 27 Jul 2011 11:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Darleen http://www.purplestripe.com/2010/old-spice-vs-ohdoctah/comment-page-1#comment-112722 Darleen Thu, 30 Sep 2010 19:55:55 +0000 http://www.purplestripe.com/?p=1439#comment-112722 Your video response was bang on. Who wants to 'smell' is correct, and especially like Old Spice. I feel it will cause more people to look at how they smell, and go with Ivory or other non smelling soaps and body products. The video was funny and got a lot of hits. I fail to believe it resulted in sustainable sales increases, if any. They reported 17% increase (whatever that means) and claim is directly related to the video. Where is the after video discussions and connections with the customer? Increased followers or fans is not successful without conversation. Great video and you are doing wonderful things online!! Your video response was bang on. Who wants to ‘smell’ is correct, and especially like Old Spice.
I feel it will cause more people to look at how they smell, and go with Ivory or other non smelling soaps and body products.

The video was funny and got a lot of hits. I fail to believe it resulted in sustainable sales increases, if any. They reported 17% increase (whatever that means) and claim is directly related to the video.

Where is the after video discussions and connections with the customer? Increased followers or fans is not successful without conversation.

Great video and you are doing wonderful things online!!

]]> By: Darleen http://www.purplestripe.com/2010/old-spice-vs-ohdoctah/comment-page-1#comment-112721 Darleen Thu, 30 Sep 2010 19:52:12 +0000 http://www.purplestripe.com/?p=1439#comment-112721 Wildly successful in getting watched. There were reports of increased sales, and discussions whether they were truly accurate. It was an exciting funny video - period. I do not believe it was successful in regards to sustained sales as where is the follow-up? Where is the continued engagement with the customers, and people that were excited by the video? I find that there is seriously something missing in determining what is considered successful in the Social Media world. Am I missing something? Thanks Wildly successful in getting watched. There were reports of increased sales, and discussions whether they were truly accurate. It was an exciting funny video – period.

I do not believe it was successful in regards to sustained sales as where is the follow-up? Where is the continued engagement with the customers, and people that were excited by the video?

I find that there is seriously something missing in determining what is considered successful in the Social Media world.
Am I missing something?

Thanks

]]> By: Ohdoctah http://www.purplestripe.com/2010/old-spice-vs-ohdoctah/comment-page-1#comment-112682 Ohdoctah Sat, 17 Jul 2010 23:00:09 +0000 http://www.purplestripe.com/?p=1439#comment-112682 Thank you very much for the compliment. I do agree that the old spice campaign was a great Idea and wildly successful. I just don't like Old Spice and I don't like someone making people feel less than. Hugs I hope you are having a great weekend! Thank you very much for the compliment. I do agree that the old spice campaign was a great Idea and wildly successful. I just don’t like Old Spice and I don’t like someone making people feel less than.

Hugs I hope you are having a great weekend!

]]> By: Lynette http://www.purplestripe.com/2010/old-spice-vs-ohdoctah/comment-page-1#comment-112681 Lynette Sat, 17 Jul 2010 15:55:45 +0000 http://www.purplestripe.com/?p=1439#comment-112681 http://timesandseasons.org/index.php/2010/07/byus-man-whose-grades-your-grades-could-be-like/ Because now some really great spoofs are coming out... not to mention all the response videos that Old Spice Guy has done! http://timesandseasons.org/index.php/2010/07/byus-man-whose-grades-your-grades-could-be-like/

Because now some really great spoofs are coming out… not to mention all the response videos that Old Spice Guy has done!

]]> By: Tweets that mention Old Spice vs. OhDoctah | Purple Stripe Productions -- Topsy.com http://www.purplestripe.com/2010/old-spice-vs-ohdoctah/comment-page-1#comment-112667 Tweets that mention Old Spice vs. OhDoctah | Purple Stripe Productions -- Topsy.com Thu, 15 Jul 2010 22:59:16 +0000 http://www.purplestripe.com/?p=1439#comment-112667 [...] This post was mentioned on Twitter by Gloria Bell , Purple Stripe. Purple Stripe said: New Article: Old Spice vs. OhDoctah - As brilliant as I think the new Old Spice Man is it was professional content p... http://ht.ly/189vaW [...] [...] This post was mentioned on Twitter by Gloria Bell , Purple Stripe. Purple Stripe said: New Article: Old Spice vs. OhDoctah – As brilliant as I think the new Old Spice Man is it was professional content p… http://ht.ly/189vaW [...]

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