Going Analog!

July 15, 2010 By Lynette Young Leave a Comment

A question on LinkedIn spurred a bit of topic here.  What happens when a company is currently & successfully engaged in social media marketing?  What’s next?

Here’s a great idea.  GO OFFLINE. Analog. Old school. Yes, really.

All those people that you have been talking to online and that act as purple cows (affiliate link) for your products and services? MEET THEM. Host and sponsor blogger events, Tweetups, sponsor industry events/conferences and cross-promote your online involvement – take your relationship to the next level and do something offline.

Don’t loose site of the fact that your goal is to sell. Retailers want people to walk though their front door.  E-tailers want people to click “order.”  B2B’s want their phones to ring.  Just because you can talk to customers online doesn’t mean the relationship should stay there.

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About Lynette Young
Lynette Young has been a pioneer in social media since she began blogging in 1997. An expert in podcasting and virtual worlds since 2004, she founded Purple Stripe Productions, a social marketing and strategy firm, in 2006. She works with companies and organizations to help them have more meaningful conversations with their customers in new and engaging ways. Lynette is a frequent speaker at social media conferences around the country. She is an organizer for the Podcamp Philly conference, and is the Program Director for Social Media Club Princeton NJ.

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