Profitable vs. Popular

Would you rather have your business be profitable or popular? Much of what companies do in social media marketing is aimed at becoming popular. If you have more friends or fans, you are more popular. If you have more subscribers or commenters, you are more popular.

Going Analog!

A question on LinkedIn spurred a bit of topic here.  What happens when a company is currently & successfully engaged in social media marketing?  What’s next? Here’s a great idea.  GO OFFLINE. Analog. Old school. Yes, really. All those people that you...

Old Spice vs. OhDoctah

As brilliant as I think the new Old Spice Man is it was professional content produced by an agency. Now, some amazing ‘user generated content’ appears that may just dethrone the viral Old Spice spots. OhDoctah (video link) & Alyssa Milano (video link)...

The Right Message for the Right Platform

Quick chat about why it’s important to customize your message for each social media platform you engage with – and what happens when you ignore a conversation YOU...