Right NOW Is What Matters

This is a great video I wanted to pass along from Gary Vaynerchuk from Wine Library TV and the author of Crush It.  The message here is as a company, you have to respond to what your customers are doing and needing RIGHT NOW.  Not a year from now after the reports are...

Beg, Borrow & Buy Attention

I use a set of terms very near what was quoted in David Meerman Scott‘s article and thought it may be a good idea to expand the idea. You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get...